
Blogs are starting to become more popular to larger companies. When creating a blog, a lot of information is centered around an opinion of the author. Blogs are back filled with indirect emotions where readers can have a clearer view on certain aspects. For example, larger company use blogs to interpret way things are proceeding within the firm. By analyzing blogs, business owners can see where workers feel exploited and can fix certain situations. It's main goal is to provide information where certain viewers can comment and give their personal opinion.
Blog example:
In a large firm, the office environment is in lack of professionalism. Workers leave whenever they want, loud music is being played, dress code is not respected etc...
The blog created cite these unacceptable and unethical behavior proper to a business environment.The fact of creating a blog in that subject can bring up a lot of advantages for everyone in the company. In the comment section, viewers can give suggestions in how to solve this problem. It's also a very good way of getting critics in ameliorating a task or objective. On the other hand, some workers do not want to share their opinion will the rest of the team.On top of sharing opinion, some people just do not have the time to open up recent blogs and share their thoughts.
http://www.gerrymcgovern.com/nt/2004/nt_2004_08_23_blogging.htm
http://www.marketingtitan.com/advantages-disadvantages-blogging